Logo Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your best business asset. There is a very common misconception that registering a company, purchasing the fields and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to use the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capability to stop others from via your brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of this business’ offerings provides the legal specifics of a security program. It is important that the range of products and/or services that enterprise produces is correctly classified into one of the 45 separate categories in the market.

It is important to spotlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect organization and business conception australia wide too. Having rights to the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or TM Objection Reply Online Filing India re the task. However, objections are rare and the most of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval for the exclusive user for this specified trademark for all the different goods and services inked under the application.